You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Boy_George" />
  </query-continue>
  <query>
    <pages>
      <page pageid="252" ns="0" title="Ben Morea" />
      <page pageid="299" ns="0" title="Ben Sessa" />
      <page pageid="294" ns="0" title="Ben Stiller" />
      <page pageid="154" ns="0" title="Betsy Drake" />
      <page pageid="111" ns="0" title="Bill Bailey" />
      <page pageid="171" ns="0" title="Bill Gates" />
      <page pageid="199" ns="0" title="Bill Hicks" />
      <page pageid="232" ns="0" title="Bill Laswell" />
      <page pageid="334" ns="0" title="Bill Wilson" />
      <page pageid="329" ns="0" title="Bob Wallace" />
    </pages>
  </query>
</api>